Declaration on the duty to provide information
The protection of your personal data is very important to us. Therefore we process your data exclusively on the basis of the legal regulations (DSGVO, DSG 2018, TKG 2003). In this data protection declaration we inform you about the most important aspects of data processing on our website.
Basic information about visiting our website
You can visit our website without providing any personal information. Every time our website is accessed, usage data is transmitted via the respective Internet browser and stored in log files – the so-called server log files, e.g. E.g. the date and time of the request, the name of the page called up, the number of data transferred and the requesting provider. These data cannot be assigned to a specific person and are only used to ensure the trouble-free operation of our website and to improve our offer.
Our website uses so-called cookies. These are small text files that are saved on your device with the browser. They don’t hurt.
If you do not want this, you can set up your browser so that it informs you about the setting of cookies and only allows this in individual cases. Deactivating cookies can limit the functionality of this website.
TLS encryption with https
TLS, encryption and https sound and are very technical. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transfer data securely on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – nobody can “overhear”.
We have thus introduced an additional security layer and comply with data protection through technology design (Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer protection by the small lock symbol in the top left of the browser to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” for good links to further information.
Collection and processing of personal data
A) Contact us
If you contact us by e-mail, your data will be saved by us for the purpose of processing the request and for follow-up questions and will be used to contact us by e-mail or telephone. We will not share this information without your consent.
We process your personal data as far as necessary for the duration of the entire business relationship (from the initiation through the execution to the termination of a contract) as well as in accordance with the statutory retention and documentation obligations, which arise among other things from the Austrian Commercial Code (UGB), the Federal Code (BAO) and until the end of a legal dispute, ongoing guarantee and guarantee periods, etc.
You have the option of subscribing to our newsletter via the website. For this we need your e-mail address and your declaration that you agree to receive the newsletter.
In order to address you personally, we also voluntarily collect and process information about your first and last name.
If you would like to unsubscribe from the newsletter, either send us information about your cancellation to firstname.lastname@example.org, which we will do immediately, or click on the unsubscribe link at the end of each newsletter.
Use of Google Analytics
This website uses Google Analytics, a web analysis service from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website and internet usage.
The data processing takes place on the basis of the legal provisions of § 96 Abs 3 TKG as well as Art 6 Abs 1 lit a of the GDPR. When you visit our website, you decide whether you consent to the use of the statistics cookies described here. Our concern within the meaning of the GDPR (legitimate interest) is the improvement of our offer and our website.
We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. We want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article we want to go into more detail about why we use conversion tracking, which data is stored and how you can prevent this data storage.
What is Google Ads Conversion Tracking?
Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. That’s why we use the Google Ads conversion tracking tool.
But what exactly is a conversion? A conversion occurs when you change from a purely interested website visitor to an active visitor. This always happens when you click on our ad and then take another action, such as visiting our website. With the conversion tracking tool from Google, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.
Why do we use Google Ads conversion tracking on our website?
We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. Furthermore, with the help of the data obtained, we can make our website more interesting for you and adapt our advertising offer even more individually to your needs.
What data is saved by Google Ads conversion tracking?
We have integrated a conversion tracking tag or code snippet on our website in order to be able to better analyze certain user actions. If you now click on one of our Google Ads ads, the “Conversion” cookie from a Google domain is saved on your computer (usually in your browser) or mobile device. Cookies are small text files that save information on your computer.
Here are the data from the most important cookies for Google’s conversion tracking:
Purpose: This cookie saves every conversion that you make on our site after you have come to us via a Google Ad.
Expiry date: after 3 months
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months
Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, as Google repeatedly uses other cookies for analytical evaluation.
As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be refined and improved with the help of Google Analytics. For advertisements that Google shows in different places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we can see which advertising measures were well received.
How long and where will the data be stored?
At this point we want to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name “Conversion” and “_gac” (which is used in connection with Google Analytics) have an expiration date of 3 months.
How can I delete my data or prevent data storage?
You have the option of opting out of Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for each browser. Here you will find instructions on how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow the cookie. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996, all “advertising cookies” are also deactivated. Please note that by deactivating these cookies you will not prevent the advertisements, only the personalized advertisements.
By being certified for the American-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend the general data protection declaration from Google: https://policies.google.com/privacy?hl=de
Basically you have the right to information, correction, deletion, restriction, data portability, revocation and objection. If you believe that the processing of your data violates the data protection law or if your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority. In Austria this is the data protection authority.
You can reach us using the following contact details:
Wiedner Hauptstrasse 123A
Photo / video disclaimer:
Human Relief reserves the right to use photos / videos taken at the event. Human Relief may use the photo / video in publications or other media material produced, used or contracted by Human Relief, including but not limited to: newsletters, brochures, invitations, books, newspapers, magazines, television, websites, etc .
Source: Partly created with the Datenschutz Generator from firmenwebseiten.at